ART’S PERSPECTIVE: Drought! Historic Weather Pacific Pattern Drives the Most Severe Drought in California’s History. The “Ridiculously Resilient Ridge” of high pressure, ridiculously huge, i.e., 2,000 miles long and four miles high, has been situated off the West Coast for 13 months since December 2012. This weather phenomenon, clearly described by Paul Rogers in the […]Read more
The Dawson Company
Innovative Solutions for Agriculture
Market Intelligence for Agriculture:
We identify the post harvest and pre harvest market sector most suitable for your technical product. We identify the players in that market and we identify the economic challenges that they face. We provide a strategy for solutions to the challenges. We provide a strategy for market entry and sales.
Identify Market Niches:
We identify your market sector competitors and evaluate their strengths. We identify technologies currently in use and their attributes; we identify the method of distribution/sales; identify the level of sales and pricing. We recommend alternative strategies for market entry.
Demonstrate your Value Proposition:
We identify the Key Economic Drivers for your product. We perform demonstration tests, demonstration studies, pre registration studies. We “sell” your value proposition to early adopters.
We create sales to first time users. We follow up and secure the second season’s sales. We advise on marketing and on sales methods to use in your product’s niche.
Product Registration and Certification:
We provide Strategic Counseling on Pesticide Registration, Organic Certification, Sustainability and matters of Intellectual Property. Our early stage strategic counseling provides major savings in time and in expenditures.
- Create Sales Opportunities for new Agricultural Technologies; including Post Harvest Technologies, Produce Ripening Technologies and Crop Production Technologies.
- Provide access to Post Harvest and Pre Harvest Produce Markets.
- Provide entry points for Novel AgriChemicals.
- Provide Product Placement along the Food to Fork Value Chain. with Special Emphasis on Practices of Agricultural Sustainability
ART’S PERSPECTIVE: the Dawson Company’s remarkable client, Agrothermal Systems is bringing quality to the wine industries of the U S and New Zealand. “Dream results from a wine quality perspective on the Cabernet Franc test with 20% more berries per bunch and significantly lighter weight per bunch giving us a much higher skin to pulp …Read more
ART’S PERSPECTIVE: A Milestone in Successful Wine Grape Field Trials as Conducted by the Dawson Company. AgroThermal Systems 2012 Wine Grape Field Trials, Enhancement of Wine Quality. The Dawson Company consults for cutting edge technology providers in the area of strategic marketing, sales direction, and demonstration/efficacy field trials. AgroThermal Systems, The Dawson Company’s client, has …Read more
ART’S PERSPECTIVE: Food for Concern: Food Waste In Spite of Magnificent Technologies….. Two hundred twenty two (222) million tons/year! That is the total consumer food waste in industrialized countries.* More than forty percent (40%) of food losses in industrialized countries occur as “food waste”. * “Food waste” is that portion of the total food loss …Read more